Hafnia is set to debut next week a new digital platform which it says aims to bring ‘greater transparency, accountability, and cost savings’ to the bunker market.
The new solution, FuelSure, has been developed in collaboration with venture growth team for maritime innovation, Studio 30 50.
‘Hidden costs in bunker supply have plagued the maritime world for decades, with unreliable fuel quality that can cause mechanical breakdowns or even vessel detentions and delivery discrepancies that can prove both costly and imply foul play somewhere in the delivery chain,’ said Peter Martin Grünwaldt, VP Head of Bunkers at Hafnia.
‘While bunkers themselves remain costly, these additional factors create significant losses on both a short-term and industry-wide scale. FuelSure addresses these issues head-on by centralising supplier reviews and performance metrics, empowering our crews and trading teams to make data-driven decisions that reduce risks and ultimately benefit the entire global supply chain.’
Integrating real-time vessel feedback, lab analyses, and financial loss data, Hafnia says the new solution aims to quantify the ‘value of trust’ for shipowners and traders navigating ‘one of the shipping industry’s most opaque sectors’. The company, pointing to research published by TFG Marine, highlighted that quantity shortages alone can cost up to $5.2 billion annually.
The new solution collects critical data points each time a vessel takes on fuel, such as barge condition, delivery accuracy, and overall supplier performance—and blends them with lab-verified chemical analyses of the fuel itself. The platform also tracks the downstream financial impact of bad bunkers, from engine damage to operational delays, to provide a ‘comprehensive performance score’ for every supplier.
FuelSure is currently in beta testing with industry experts. The platform is set to debut at Singapore Maritime Week on Monday (24 March), where the team will demonstrate its features and gather additional feedback before its wider release.
‘Through our collaboration with Hafnia, we discovered that industry players often have no clear way to evaluate the long-term cost of subpar bunkering,’ said Shanker Pillai, Head of Studio 30 50. ‘With FuelSure, we are not only shining a light on hidden costs; but also driving a culture of accontability and transparency that could reshape the maritime sector’s approach to fuel procurement.’
